Your A/B Testing Options
A/B testing is a great method for figuring out the best performing action when faced with a choice of two possibilities. In modern digital marketing this can be used to test everything from website layouts to subject lines for sales emails to copy for search ads.
For Campaign Connex users, we offer a wealth of choices for A/B testing, allowing them to choose between different types of tests that they can run, these choices include:
- Subject Line
- Sender Name
- Sender Email Address
- Email Content
- Landing Page Content
- & Send Times
Well-planned and executed A/B testing can make a really big difference to the results of any given marketing initiative. Narrowing down the best performing subject line or color schemes within your email marketing can make a massive difference to your open and click through rates, resulting in increased responses and ROI, see for yourself!
When using our software look out for A/B Testing possibilities to see how this can benefit your own marketing activities. For further advice on how best to introduce / use A/B testing for your marketing campaigns, why not visit our blog article for ideas?