Segmentation divides your subscribers into smaller audiences on a set of characteristics that will help you deliver targeted emails. You can segment by gender, age, behavior or whatever is most relevant to you.
Customize segments specific to your needs
Create any type of audience that will help you send more targeted emails and meet your marketing goals.
You can now segment based on what your subscriber's interests are and their behaviors using our Group feature. By organizing subscribers by customizable groups, you can create segments that are completely tailored to your needs.
Pick winning emails automatically
Automated email testing allows you to set the sample size and the winning criteria. Campaignconnex can automatically send the winning email to the rest of your subscribers. However, if you prefer, you can also select the winner manually.
Choose what to A/B test in email marketing
A/B testing in email marketing is a way to evaluate which of two emails will be more effective. You set up identical emails, but change one variable, such as the email subject, sender details, email content, or even your design.
By geography and time zone
Segmenting by geography (location) and time zone allows you to send emails at
the optimal time to your audience while delivering relevant content that can be personalized by region.