Category: Email Marketing

Communicating to customers and suppliers

Communicating to customers and suppliers

Using an Email Marketing platform to keep your brand at the forefront of people’s minds during these challenging times It’s been a tough few weeks across the world as we navigate a new normal amid the coronavirus pandemic. From a personal standpoint, many of us are practicing social distancing by staying inside, cancelling plans, and […]

Email vs Social Media – which is more effective?

Email vs Social Media – which is more effective?

Highlighting the Main Pros and Cons of Each Channel – A common question asked of marketers is which of these two channels is the most effective. Most marketers may be inclined to answer this question based on their preferences, their business and their past experiences

Is there still a Role for Manual Campaign Testing?

Is there still a Role for Manual Campaign Testing?

Why you should not rely on technology alone – It’s a well known fact that testing is key to campaign success – whether this is Pre-Launch testing such as Inbox Previews and Spam Filter Testing, or Post-Launch such as A/B reporting analysis. The question remains however

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