By removing your inactive subscribers automatically. You’ll save money by removing those stale emails while keeping a healthy sender reputation and improving your email hygiene and improve your brand reputation. Here are 7 important reasons to clean your email list today: 1) Increase Email Deliverability Deliverability is the celebrity of email statistics– it gets […]
Category: Data Management
Data Management Techniques You Should Be Using – Data is the cornerstone of any Marketing activity. It allows you to understand your customers so you can identify new opportunities. It saves your Sales and Marketing budgets by allowing you to
Email Address Verification – The Low Down: Modern email marketing campaigns are designed to deliver specific marketing messages to a chosen target audience. Unfortunately getting that message delivered, let alone heard, is a complicated procedure.
Segmentation – The Foundation Upon Which Personalisation Was Built – Segmentation, the original building block in the marketer’s journey towards personalisation. This data management technique’s importance to modern marketing