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Factors of Great Marketing – Who, Why & Wow!

Factors of Great Marketing – Who, Why & Wow!

The 3 W Factors of Fantastic Modern Marketing! Hello Marketers! The question of the day is, “what is the best way to engage your audience”? Now I’m sure 1000 thoughts just popped into your head, ranging from “Phone Calls” through to “Online Advertising”, and yes you may be correct, but that’s not exactly how I plan to […]

Combining Segmentation & Email Marketing

Combining Segmentation & Email Marketing

Segmentation – The Foundation Upon Which Personalisation Was Built Segmentation, the original building block in the marketer’s journey towards personalization. This data management technique’s importance to modern marketing cannot be understated, but yet it is something often overlooked. Segmentation is a powerful data management technique that, when used effectively, can make a significant difference to […]

Share the Right Content at the Right Time

Share the Right Content at the Right Time

‘Influencing buyers at each stage of the buying cycle’ The buyer controls the buying process, yet marketers can influence the buyer by taking them on a journey. The real question is: do you really understand your audience and their buyer personas? As we have seen over recent years, the traditional buying cycle for B2B buyers has […]

Building a Strong Social Media Strategy

Building a Strong Social Media Strategy

B2B social media marketing, do you do it? A transformation is taking place in how people interact, and how relationships form/develop. This is changing the way we work and the way we engage/interact with our customers, in large part due to the popularity of social media. You see nowadays social media has become a core element […]

Share Content that Matters – 3 Core Principles

Share Content that Matters – 3 Core Principles

3 Core Principles for Sharing Content The “ART” of running successful Content Marketing programs (the activity of sharing valuable insight/thought leadership throughout your target audience buying cycle) should follow three core principles: Align, Repurpose & Track (ART). Today B2B Marketers face a growing challenge to share more and more content with an audience that has […]

5 tips for a strong email ‘Call to Action’

5 tips for a strong email ‘Call to Action’

Once you’ve persuaded your subscriber to open your email by using a clever subject line and by sending at the right time of day, you then need to get them to do something. That’s where a well designed CTA (Call to Action) should come in Having a clear CTA can make all the difference to your email click […]

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