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Is there still a Role for Manual Campaign Testing?

Is there still a Role for Manual Campaign Testing?

Why you should not rely on technology alone – It’s a well known fact that testing is key to campaign success – whether this is Pre-Launch testing such as Inbox Previews and Spam Filter Testing, or Post-Launch such as A/B reporting analysis. The question remains however

Top 5 Tips to Maximise your Click Through Rates

Top 5 Tips to Maximise your Click Through Rates

Achieve higher conversions with these simple tips Perhaps the two most important metrics in email marketing are Open and Click-through rates, but for completely different reasons. As mentioned in my previous post, open rates are a great metric for measuring the reach of your message – in other words, how many people actually saw your email […]

The 7 biggest mistakes in Email Marketing

The 7 biggest mistakes in Email Marketing

Over-hyped subject lines One thing that customers dislike the most is when a subject line implies something and the message turns out to be something else.  Trick your recipients into an open and you’ll lose their trust very quickly. The email from address is ‘noreply’ Email marketing is about prospect engagement and nurturing. Don’t spoil […]

10 Things Your Email Provider Should Offer

10 Things Your Email Provider Should Offer

The Top 10 Elements of a Success Driven Email Marketing Platform When considering a switch to a new email marketing platform, or reviewing the ability of the one you are currently using it’s always good to be able to cross-compare platforms, but that only works if you know what to compare based on. That’s why […]

Email Verification – The How, Why & When

Email Verification – The How, Why & When

Email Address Verification – The Low Down: Modern email marketing campaigns are designed to deliver specific marketing messages to a chosen target audience. Unfortunately getting that message delivered, let alone heard, is a complicated procedure. Companies like Neverbounce, Campaignconnex and Email Hippo have looked into the statistics behind deliverability and seen startling results – for […]

5 “Non Subject Line” Tips for Increasing Open Rates

5 “Non Subject Line” Tips for Increasing Open Rates Email Marketing & Automation tool

Tips to get your messages seen by more of your subscribers Perhaps the two most important metrics in email marketing are Open and Click-through rates, but for completely different reasons. This article focuses on Open rates – a great metric for measuring the reach of your message. Open rates demonstrate how many people are actually […]

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